With the purpose of offering support aimed at improving the welfare of forest farmers working within the province of Central Sulawesi, FORCLIME, working in collaboration with the Central Sulawesi Forestry Service, recently organized a series of training sessions on Digital Marketing for community development mentors from Forest Management Units (KPH), the administrators of forest farmers’ groups and Social Forestry Business Groups (KUPS). The objective of these training sessions was to increase the competence of mentors and KUPS administrators as they work to expand marketing networks for farmers’ products through the application of digital technology. Basic Digital Marketing Training was held in September 2022, which was then followed up with coaching sessions in November 2022. Participants also formed a WhatsApp group in order to share experiences relating to the development of their digital marketing.

The basic training was followed up with Advanced Digital Marketing Training, which was held from 25 - 28 July 2023. This advanced training aimed to improve skills through the use of various digital marketing platforms, in addition to developing standard operating procedures for digital marketing-based business management.

In the wake of the completion of this advanced training session, participants will receive online coaching. During this activity, participants will also receive guidance on the preparation of digital marketing service procedures. In addition, an experience-sharing session is also planned with digital marketing participants from Papua Province, who will be able to both provide input and learn from each other.

For more information, please contact:
Muhammad Yusuf, Junior Advisor for Social Forestry and Sustainable Forest Management
Edy Marbyanto, Strategic Area Manager for Human Capacity Development